I have worked with a variety of brands (from schools to banks to Fortune 500 healthcare organizations) to help them recognize the ideas and values that differentiate them from their competitors. That work has been enormously rewarding because a renewed brand platform can reinvigorate not only the messaging that faces the public, but can help to align internal energies as well.

 

When many stakeholders are consulted in developing that brand platform, there can be renewed enthusiasm for the work the brand managers undertake throughout an organization.

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